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Why use testimonials to promote your business?

Testimonial about the importance of putting ideas into action

Testimonials, especially videos are a highly effective way of reaching out to potential customers about how you can help them. When someone has a great experience with your business you could reach out to them and ask for a written or video testimonial. You may want to encourage them to share their experience by offering something back in return. This could be a complimentary gift or it could be allowing them to plug their business on your media. Once you have some testimonials these could be used on your website, social media accounts and promotional material.

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