About Us

Samantha has creative flair combined with sharp marketing savvy and the passion to reveal your message in an authentic way.  Founding Design Reaction in 2006 she has worked with a large range of clients in the Newcastle and Sydney area including: Hunter New England Health, State Spinal, Bone Marrow Transplant Network, Hunter Development Corporation and many well known small businesses in the Newcastle region and beyond.

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Passionate about the importance of Corporate branding with purpose driven messages that engage potential customers, in 2010 Design Reaction was shortlisted in the Desktop Create Awards for interactive design with only 9 other people nationally which is a great honour in the industry showcasing creative Excellence. 

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She is also constantly exploring the ways in which business can be more successful online to create a branded presence using internet marketing techniques to measure and test what will work for your business.

Design Reaction is focused on creating powerful and persuasive visual identities for our clients. Our point of difference is our ability to bring strategy to life through the creation of visual messages which inform, influence and persuade.