If you are going to run a promotion, competition or give-away, you need a Facebook App.If you are planning to run a promotion, competition or give-away on Facebook, you need to do it with a Facebook App. If you don't you are breaking Facebook's rules and your page could be shut down without notice.
Check out Facebook promotions guidelines and you'll see what we mean.
What is a Facebook App?
"Building and app on Facebook gives you the opportunity to deeply integrate into the core Facebook experience. Your app can integrate with many aspects of Facebook.com, including news feed and notifications... " you can read more on developers.facebook.com
In simple language, it is what you see on the left hand side of your Facebook page underneath your "Wall", "Info" and other standard Facebook links that appear in that spot. They all link to pages inside Facebook offering different functionality and experience for users. We can basically do anything that you can do on a website and put it right inside your Facebook page.
The main reason to have your own App is to run promotions/competitions or display your most compelling offers/messages. Using the "Wall" has limitations as your posts always move down the page as new posts and comments are made on your "Wall". When a new person lands on your page, they may not see the message that you want them to see or engage with your offer/post as they did not see it. the second is that Facebook says that you have to use a App to run any kind of promotion. This is due to legal liability reasons to keep Facebook safe from dubious promotions and fraudulent activity conducted by users on their website.
Design Reaction builds custom Apps so that your most compelling messages always gets to the right people and encourages more people to "like" your page. Your promotions page is set as the first thing that people see with a call to action to encourage activity.
You call the App whatever you like, Eg. Promo Offer, Click here to WIN, Members only etc. This enables you to share your most compelling offers with your audience without having to keep track of your posts which moves down with time as you make new posts.
How does it work?
When a new person finds your business page, they land on the default page that you can set in your page settings (this is usually the "Wall"). With our Facebook Apps, you can set your landing page to land on your most compelling offer (Your promotions landing page). This encourages people to "like" you page if they like what they see and also take up your compelling offer/or promotion. This makes users more engaged as they have a better understanding of what the benefits are of liking your page.
The next step is the content. We all know the importance of having a great website these days. it is becoming more and more important to have the same content available inside Facebook. With over 80% of the population going online to research for purchases, it is imperative that your business information is easily found and accessible. We will build your website directly into your Facebook page with our Apps, you get a promotions landing page + up to 4 pages of content. Our custom forms and plug-ins make it easy for people to get in touch, engage with your business and share their finds with their friends and family.
With more than 10 million Australian Facebook users, what is your business waiting for? 9 out of 10 top Facebook pages use Apps to run their promotions and marketing, now you can too.
Design Reaction has great packages to provide you with a custom Facebook Apps with a Social Media Kit at a price that any business can afford. You now can market like the pros with the 6 figure budget without the huge expense!
Check out our Getting started guide below to find out how you can get started with Facebook Apps
Your Website in Facebook
Portrait photography is one of the hardest areas to be a photographer but I like it because the subject will talk to you. For 25 years I have been photographing the people of Newcastle and the Hunter Valley and they are still talking to me. I have photographed babies 2 hours old and great grandmothers on Nobby's beach who are 92 years old.
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