Does your product or service solve a problem people
actually care about? How do you know? If your basic offer doesn't appeal
to your prospect, you're sunk before you begin. Make sure you're
selling something people want.
Let prospects know they're buying from a human being.
Keep your language personal, friendly, and (for most markets) informal.
Sound like a person, not a pitching machine.
Tell a story about how you solved this problem for
yourself before you started selling the solution to others. Let readers
put themselves in your shoes. Let the prospect feel, "Wow, this person
is a lot like me."
Fix your typos, make sure your links work, avoid grammar
mistakes that make you look dumb. Reassure your prospect that you know
what you're doing.
Test two headlines. When you find a winner, run it
against a new headline. Keep eliminating second-best. Google Adwords is a
quick and efficient way to do this.
Try testing an "ugly" version of the sales copy. Boring
fonts, not much layout, no pretty colors. Weirdly, sometimes a
bare-bones presentation works better. Don't just run ugly without
testing it, though, because it doesn't always win.
Instead of sending traffic right to a sales page, put
them through a six- or seven-message autoresponder first. Give them
enough information to build their trust and let them know you're the
best resource.
Strengthen your call to action. Make sure you've clearly told readers exactly what to do next.
Make sure you've described your product or service in
enough detail. If it's physical, give the dimensions and some great
photos. If it's digital, tell them how many hours of audio you include,
how many pages are in the PDF. Don't assume your prospects already know
any details — spell everything out.
Getting traffic from advertising, pay-per-click, or
guest posting? Be sure your landing page is tied to your traffic source.
If you're running a pay-per-click campaign for "Breed Naked Mole Rats,"
make sure the words "Breed Naked Mole Rats" are in your headline for
the landing page.
Technology is always changing, and it's well known that when it comes to tech, something you've bought one day can technically be obsolete the next week. This is usually just one of those things you need to accept as part of business - but what if you could avoid that issue all together? Read More ›
Samantha Black | Thursday, May 12, 2011 | Comments (1389) | Trackbacks (0) | Permalink
Every day, millions upon millions of people are using search engines like Google to find news, information, products or services. No matter what your product or service is, the chances are that at this very moment there is someone looking for you. Read More ›
Samantha Black | Thursday, May 12, 2011 | Comments (1082) | Trackbacks (0) | Permalink
In our previous tip we discussed how and why you should be building your customer database - because your current customers are a fertile source for recurring revenues and for spreading the word about your products. Read More ›
Samantha Black | Thursday, May 12, 2011 | Comments (374) | Trackbacks (0) | Permalink
Garnering awareness and acquiring customers is one of the great challenges or building a business. It is so essential that there is an entire business discipline dedicated to this - which we know as marketing. It's fair to say that any customer that finds your business or website is highly valuable to you, and you want to hold on to them as long as possible. Read More ›
Samantha Black | Thursday, May 12, 2011 | Comments (1140) | Trackbacks (0) | Permalink
Can you update your site yourself? We're not talking about big design changes or anything, just news and announcements, maybe some articles you've written, or a monthly blog post or two. Read More ›
Samantha Black | Thursday, May 12, 2011 | Comments (597) | Trackbacks (0) | Permalink
Email and social will continue to get closer as more marketers integrate the two channels with each other. More than a quarter of respondents said they had already formulated and implemented a strategy for making email and social work together, and another 43% plan to make efforts toward integration in 2011, though some are more prepared than others. Read More ›
Samantha Black | Wednesday, December 29, 2010 | Comments (565) | Trackbacks (0) | Permalink
Google Wonder Wheel is a new feature from Google that makes searching more visual and managing your own SEO more doable, to find out more watch the video below... Read More ›
Samantha Black | Wednesday, November 24, 2010 | Comments (1241) | Trackbacks (0) | Permalink
A brand proudly represents what your company stands for. To your customers it is a visible assurance of the friendly atmosphere they can expect from you. Which is why it deserves to be used carefully, consistently and with pride. Read More ›
Samantha Black | Sunday, August 19, 2007 | Comments (713) | Trackbacks (0) | Permalink
"Samantha Black - Design Reaction - Thank you.
I want to say to Sam a big thank you for the web site she has designed for my business John King Photography. She has been very patient with Jude and myself. In offering advice on how to structure the site was very helpful. Sam also recommended other specialists in the online area was very helpful to complete the job. Samantha was able to work with us to get the site our business really needs. It is not just a website to view but also has a serious business component attached to it. Sam's extreme knowledge in growing a business through an online presence was a great asset. Once again thank you for being professional.
" - John and Judy King
Portrait photography is one of the hardest areas to be a photographer but I like it because the subject will talk to you. For 25 years I have been photographing the people of Newcastle and the Hunter Valley and they are still talking to me. I have photographed babies 2 hours old and great grandmothers on Nobby's beach who are 92 years old. This is a great job.
Technology is always changing, and it's well known that when it comes to tech, something you've bought one day can technically be obsolete the next week. This is usually just one of those things you need to accept as part of business - but what if you could avoid that issue all together? Read More ›
Every day, millions upon millions of people are using search engines like Google to find news, information, products or services. No matter what your product or service is, the chances are that at this very moment there is someone looking for you. Read More ›
In our previous tip we discussed how and why you should be building your customer database - because your current customers are a fertile source for recurring revenues and for spreading the word about your products. Read More ›
Garnering awareness and acquiring customers is one of the great challenges or building a business. It is so essential that there is an entire business discipline dedicated to this - which we know as marketing. It's fair to say that any customer that finds your business or website is highly valuable to you, and you want to hold on to them as long as possible. Read More ›
Can you update your site yourself? We're not talking about big design changes or anything, just news and announcements, maybe some articles you've written, or a monthly blog post or two. Read More ›
"Samantha Black - Design Reaction - Thank you.
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