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10 Tips for making more sales online


Does your product or service solve a problem people actually care about? How do you know? If your basic offer doesn't appeal to your prospect, you're sunk before you begin. Make sure you're selling something people want.
  1. Let prospects know they're buying from a human being. Keep your language personal, friendly, and (for most markets) informal. Sound like a person, not a pitching machine.
  2. Tell a story about how you solved this problem for yourself before you started selling the solution to others. Let readers put themselves in your shoes. Let the prospect feel, "Wow, this person is a lot like me."
  3. Fix your typos, make sure your links work, avoid grammar mistakes that make you look dumb. Reassure your prospect that you know what you're doing.
  4. Test two headlines. When you find a winner, run it against a new headline. Keep eliminating second-best. Google Adwords is a quick and efficient way to do this.
  5. Try testing an "ugly" version of the sales copy. Boring fonts, not much layout, no pretty colors. Weirdly, sometimes a bare-bones presentation works better. Don't just run ugly without testing it, though, because it doesn't always win.
  6. Instead of sending traffic right to a sales page, put them through a six- or seven-message autoresponder first. Give them enough information to build their trust and let them know you're the best resource.
  7. Strengthen your call to action. Make sure you've clearly told readers exactly what to do next.
  8. Make sure you've described your product or service in enough detail. If it's physical, give the dimensions and some great photos. If it's digital, tell them how many hours of audio you include, how many pages are in the PDF. Don't assume your prospects already know any details — spell everything out.
  9. Getting traffic from advertising, pay-per-click, or guest posting? Be sure your landing page is tied to your traffic source. If you're running a pay-per-click campaign for "Breed Naked Mole Rats," make sure the words "Breed Naked Mole Rats" are in your headline for the landing page.

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