Update your site regularly

If you can't, or you don't - you need to and you should! The fact is that search engines like Google absolutely adore fresh, valuable content on websites - so the more content you add and the fresher your site is, the higher the chance that you'll rank highly in search results - meaning more customers and more profits.

Now, the next question is - what to write? This is the hardest bit, so we've prepared three strategies to help you figure out what to write about.

• Think about what's been happening in the last month in your business. Did you make any milestones in terms of customers, profit numbers, product releases or new staff hires? Write about them! Customers love to read positive things about your business - it shows you're authentic and successful, which are good signs for any business.
• Did something special or interesting happen to you that taught you a positive lesson you could share? Maybe you went to the coffee shop and were really "wowed" by their customer service. Perhaps they even inspired you to improve your own service. Share these stories with your customers on a blog post! They're fun, interesting and they say a lot about the things your business values.
• Think about what's going to happen in the next month - is there anything interesting? Are you going to receive your 1000th order? Are you about to receive a huge shipment or discount frisbees? Tell your customers and build up some excitement!

There's always something to write, just remember the golden rules of content and you'll be fine:

• Is the content relevant to your customers or your business?
• Does the content add value to your customers?

Try it out!

Does all this sound hard? Well, once upon it time it was hard to update and manage your own website. But with our online business platform it's simple and intuitive. You can use a range of simple tools to add content. Here's just a few:

Blogs
You can build a blog - which is like an online diary - quickly and easily under Website -> Blogs. With a blog, you can post thoughts, ideas and observations and share them with your visitors.

Announcements
Sharing news is easy with Announcements. You can use the announcements modules for news and interesting upcoming events.

Web Pages
Updating your websites pages is simple with our easy to use content editor that looks just like your familiar word processor. This means you can quickly and easily make small additions to your site, yourself.

What a joy to find someone else who thinks this way.

Posted: 08-Aug-2011 05:05 AM | Lyndall |

Articles like this make life so much simpler.

Posted: 11-Jan-2012 12:03 AM | Tasmine |

Heck of a job there, it absolutely helps me out.

Posted: 11-Jan-2012 01:08 PM | Xannon |

Samantha Black | Thursday, May 12, 2011 | Comments (3) | Trackbacks (0) | Permalink

Post a Comment
Hate it Love it!
Do you have feedback? (optional)

Full Name (optional)

Email Address (optional)

Enter Word Verification in box below *

Comments
{tag_commentlist}

Trackback Link
http://www.designreaction.com.au/BlogRetrieve.aspx?BlogID=4527&PostID=71827&A=Trackback

Trackbacks
Post has no trackbacks.