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 In our previous tip we discussed how and why you should be building your customer database - because your current customers are a fertile source for recurring revenues and for spreading the word about your products.One of the most effective ways to drive customers back to your website and keep them in the loop with your latest news is email marketing. Email marketing involves sending an email to your customer database, or a group of customers in your database. Remember this isn't like spam in the slightest - you only send to customers who have given you permission, and you're sending them useful information they actually want to receive! But... What Do I Write? Figuring out what to write in your emails to everyone is the hardest part. It needs to follow the golden rules of content: Be relevant, Be useful. Here's 4 tips to help you work out what to write.
Try it out!Your online business has email marketing capabilities built in! Just as you've got a built-in customer database to capture your customer's details you've also got the ability to send your database an email newsletter. In the email marketing industry, each email sent to your customer is called a "campaign". Why not try it out by sending your friends and family an email campaign?Go to Marketing->Campaigns and go through the simple seven step wizard to set up your campaign, choosing your recipients on the way. It takes just minutes to send out a professional and effective email marketing campaign. Go Back CommentsPost has no comments. |
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"Godbee Electrical is a family owned, Newcastle based Electrical Contractor specialising in the installation and maintenance of Electrical and Data Cabling Systems for Commercial and Industrial customers. With over 35 years in business and minimal changes to our logo, stationary and advertising material we were well overdue for a facelift. Many changes to the operation of our business had occurred in recent years with regard to implementation of new products, technology and a much broader range of services offered to customers we felt we needed a new image to portray the direction the company was heading. Through the recommendation from one of our customers we contacted Design Reaction to discuss our various ideas and concepts. Design Reaction took our ideas and quickly provided a professional design the was reflective of our business focus. We have been very pleased with end result and continue to receive many positive comments from suppliers, customers and the general public. Our website has been particularly well received and given us a new marketing tool that really complements our sales and promotional systems. Godbee Electrical continues to utilise Design Reaction's services on a regular basis and have no hesitation recommending their services to others.
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Portrait photography is one of the hardest areas to be a photographer but I like it because the subject will talk to you. For 25 years I have been photographing the people of Newcastle and the Hunter Valley and they are still talking to me. I have photographed babies 2 hours old and great grandmothers on Nobby's beach who are 92 years old.
This is a great job.
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