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Email and social will continue to get closer as more marketers integrate the two channels with each other. More than a quarter of respondents said they had already formulated and implemented a strategy for making email and social work together, and another 43% plan to make efforts toward integration in 2011, though some are more prepared than others.

Marketing Tactics on Which Business Executives Worldwide Plan to Increase Spending in 2011 (% of respondents)

"Email, Social Media to See More Marketing Dollars in 2011" eMarketer, December 27, 2010. Online. Available: http://www.emarketer.com/Article.aspx?R=1008135. December 29, 2010.

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